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- Near Miss or Near Perfect? New Match Behaviour Coming to Google
Seocentro (Wednesday, 25 April) - Google announced new matching behaviour just over a week ago, nicknamed 'near exact and phrase': exact keywords will match misspellings and 'close variants', and phrase keywords will cover searches containing... -
- How to Create a Great Content Strategy for an Established Website Seocentro (Sunday, 15 April) - Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here's one strategy to Panda proof and better optimize your...
- H Tags Help SEO and Improve User Experience - SEO Video Tip Seocentro (Monday, 9 April) - H tags are like the headlines of your site's content. They tell readers what that page is about and help break up the content into manageable chunks. Not only are...
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Announcing: Rel=Author WordPress Plugin For Multiple Authors 
Keyword Strategy (Saturday, 17 March) - Have you noticed the pictures of authors beside Google search results? These Rich Snippets are displayed by the newly released rel=author tag supported by Google. In order to support this... - Microsoft adCenter Negative Keywords Get Update Seocentro (Friday, 16 March) - Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be...
- Understanding adCenter's Brand New 'Negative Union' Paradigm Seocentro (Friday, 16 March) - The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here's what you'll have to...
- Top SEO Tips on Multilingual Keywords Seocentro (Friday, 16 March) - With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you can maximize your website's potential and soon see...
- Now Live in Microsoft Advertising adCenter: New Negative Keyword Behavior | #ppc #sem Seocentro (Thursday, 15 March) - In early February, we announced that we are working on an update to the way negative keywords are applied to your account . That wait is over! Negative keywords uploaded...
- Episode 6 – Should You Be Anonymous? Keyword Strategy (Thursday, 15 March) - I know I’ve been releasing a torrent of these podcasts, but I want to get a bunch of fundamental concepts out of the way, so bear with me. I’ll keep...
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Two Ways You Can Track Rank with Keyword Strategy Keyword Strategy (Saturday, 10 March) - The Keyword Strategy tool gives you two different ways you can track how you’re ranking in the search engines for an unlimited number of keywords. Both options have their pros...
