WeBlinks

Valentine's Day PPC Tips for Dating-Related Advertisers

Thu, 26 Apr 2012 00:43:46 EDT

With the advent of the New Year and with Valentines Day around the corner, January and February see huge increases in searches related to dating and singles. If you manage campaigns for sites related to speed dating, online dating or helping singles meet new people, follow the ad, keyword and bidding tips below to ensure your campaigns are set up to take advantage of this seasonal peak in traffic.

A New Look for Our Community

Wed, 25 Apr 2012 22:55:51 EDT

You may have noticed a new look for our Asia Community site this week. The site was refreshed to provide a clean, visual and social experience for our members. The site is set up for integrating our social channels like Twitter by pulling information from @MSAasia and @MSAdvertising into one spot. You also wanted more video, so we've incorporated an easy to use featured videos section on the right of the page. Most of all, we hope to offer you a clear, visual,

Judge Declares Illinois’ ‘Amazon Tax’ Unconstitutional

Wed, 25 Apr 2012 19:42:04 EDT

In a big victory for affiliate marketers, an Illinois judge has declared that a state law allowing Illinois to collect sales tax on online sales by out-of-state companies — a law sometimes called the “Amazon tax” — is unconstitutional. According to a news release from the...

Please visit Marketing Land for the full article.

Near Miss or Near Perfect? New Match Behaviour Coming to Google

Wed, 25 Apr 2012 19:15:31 EDT

Google announced new matching behaviour just over a week ago, nicknamed 'near exact and phrase': exact keywords will match misspellings and 'close variants', and phrase keywords will cover searches containing misspellings or close variants of the phrase. It's not live yet (and won't be until mid-May) but the setting for the new behaviour is already available in all campaigns and is switched on by default. So, should you opt in or out?

An Open Letter From a Frustrated Outsourced Link Building Author

Wed, 25 Apr 2012 17:32:46 EDT

Posted by TrendingSideways This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Outsourcing your link building efforts can work, but as a Textbroker author I can tell you right now, most people aren't doing it right.

Heads Up: Downtime Scheduled for Microsoft Advertising adCenter on Saturday, April 28th

Wed, 25 Apr 2012 17:27:38 EDT

On Saturday, April 28, 2012, adCenter will be undergoing scheduled maintanence and will be unavailable from approximately 7:00 AM to 7:00 PM PDT. Users in all markets will be unable to access adCenter and will not be able to upload campaigns via the adCenter Desktop during this time. Please note that campaigns will continue to run normally and ads will continue to serve. Reporting data is expected to be current by Sunday, April 29, 2012. We apologize for any inconvenience.

Marketing Day: April 25, 2012

Wed, 25 Apr 2012 16:58:50 EDT

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity The Super Bowl may be the biggest sporting event in the U.S.,...

Please visit Marketing Land for the full article.

The Runaway Tow Truck and the Unpredictability of Social Media

Wed, 25 Apr 2012 15:50:15 EDT

The televised high speed pursuit has become an odd form of entertainment for those of us here in Southern California. Five TV networks, all with helicopters, ground units and a team of news anchors narrating every move made by some driver who thought he could outrun the police. You swear you won't watch for more than a minute and the next thing you know, two hours have gone by and you're still glued to the set. Makes you wonder who is crazier,

DNS Changer Malware: FBI Reports 300,000 Computers May Lose Web Access

Wed, 25 Apr 2012 15:45:06 EDT

In November of 2011, six Estonian nationals were arrested by the FBI for creating malware that infected computers worldwide. The malware, which was named DNS Changer, manipulated the user's DNS settings and replaced the ISP's good DNS servers with rogue DNS servers that were operated by the criminals. Since the criminals controlled the DNS servers, .

Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity

Wed, 25 Apr 2012 15:36:42 EDT

The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a candle to soccer’s … err, football’s … popularity. That was proved true on Twitter yesterday when the Champions League semifinal between Barcelona and...

Please visit Marketing Land for the full article.